Xiangrun Watch Industry
Company Profile
Xiangrun Watch Industry Products Co., Ltd.
Xiangrun Watch Industry Products Co., Ltd. was established in 2009, focusing on the research and development, production, and sales of metal watch bands made from stainless steel, aluminum alloy, and titanium alloy. The company is located in Dongguan City and possesses rich industry experience and excellent technical strength, making it one of the leading enterprises in China's watch industry.
Since its establishment, the company has been committed to promoting innovation and development in the watch accessory manufacturing industry. After years of effort, the company has built a good reputation in both domestic and international markets and has formed long-term stable cooperative relationships with multiple internationally renowned brands. To date, it has supplied more than 30-33 million watch band components to customers such as Tianwang, Rossini, Fiyta, CITIZEN, MOVADO, FOSSIL, TISSOT, GUCCI, BULOVA, MIDO, etc.
The company owns advanced production equipment and a technical team, capable of handling the entire process from design and development to finished product manufacturing. Its main products include various types of metal watch bands, watch buckles, and other related accessories, which are widely used in various watch brands. Through continuous technological innovation and refined management, Xiangrun Watch Industry ensures that every product meets high-quality standards. With its high-quality products and services, Xiangrun Watch Industry Products Co., Ltd. has become an important supplier for several internationally renowned watch brands. Additionally, the company actively explores overseas markets and has established branches or partnerships in the United States, Europe, and other regions, further expanding its influence.
Faced with the future, Xiangrun Watch Industry Products Co., Ltd. will continue to adhere to the "customer-centric" business philosophy, increase investment in research and development, enhance independent innovation capabilities; at the same time, it will strengthen internal management, optimize processes, improve efficiency, reduce costs, and provide customers with higher quality products and services. The company aims to become one of the world's leading manufacturers of watch accessories, driving the development and progress of the entire industry.
Organizational Structure
Development History
Startup Phase
2009-2013
- Company Establishment: The company was formally established in 2009, initially focusing on the research and development and production of metal watch bands made from stainless steel, aluminum alloy, and titanium alloy.Market
- Development: Through participating in domestic and international watch exhibitions and industry forums, the company gradually built initial market influence within the industry.
- Early Customer Cooperation: Successfully attracted cooperation from some well-known domestic watch brands, providing them with high-quality watch band components; officially entered the Fossil customer supply chain system, with an annual production capacity reaching 300K pieces.
Growth Stage
2014-2018
- Technology Upgrade: The company introduced advanced production equipment and technology to improve production efficiency and product quality.Capacity
- Expansion: With the increase in market demand, the company continuously expanded its production lines to enhance production capacity, reaching an annual output of 1.5kk pieces.
- International Market Expansion: Began actively exploring overseas markets, establishing branches or partnerships in the United States, Europe, and other regions, further expanding the company's international influence.
- Customer Base Growth: Supplying watch band components to multiple internationally renowned brands such as Tianwang, Rossini, Fiyta, CITIZENMOVADO, FOSSIL, TISSOT, GUCCI, BULOVA, MIDO, etc.
Mature Stage
2019 to 2023
- Annual Production Capacity Reaches 2.5KK Pieces: The company achieved an annual production capacity of 2.5KK pieces, capable of meeting the demands of large-scale orders.
- Brand Influence Enhanced: Through continuous technological innovation and high-quality customer service, the company has established a strong brand image in both domestic and international markets.
- Employee Welfare Improved: Focusing on employee development and well-being, the company improved the work environment and provided training opportunities, enhancing employee job satisfaction.
- Corporate Social Responsibility: Actively participating in social welfare activities and fulfilling corporate social responsibility, the company has gained recognition from all sectors of society.
Advanced stage
2024
- In 2024, our watch industry R&D team secured multiple patents for smart wearable products.
Future Outlook
future
- Continuous Innovation: Increase investment in research and development to drive continuous innovation in products and technology.
- Global Expansion: Further expand into international markets, strengthen cooperation with global customers, and enhance the brand's international influence.
- Sustainable Development: Focus on environmental protection and sustainable development, adopt green production processes, and reduce environmental impact.
Quality Assurance
Quality First
- Establish clear and quantifiable quality standards to ensure that all products and services meet or exceed these benchmarks.
- Develop a comprehensive quality control system, encompassing raw material inspection, production process monitoring, and finished product inspection.
- Implement strict quality testing procedures to ensure that every product meets the required quality standards.
Customer First
- Make customer needs the starting point for product and service design, ensuring that actual customer demands are met.
- Establish a professional customer service team to provide fast, accurate, and friendly services.
- Build long-term trust with customers through regular follow-up visits, care activities, and other means.
Striving for Excellence
- Adopt advanced technology and management methods to continually improve the quality, performance, and user experience of our products and services.
- Stay informed about industry trends and technological developments, promptly integrating new technologies and concepts to maintain a competitive edge.
- Introduce advanced technologies such as automation and intelligence to reduce production costs and enhance product competitiveness.
Continuous Improvement
- Establish clear goals and plans for continuous improvement to ensure that all activities are carried out in an orderly manner.
- Regularly evaluate and summarize continuous improvement activities, analyzing their effectiveness and shortcomings.
- Adjust continuous improvement strategies and methods based on evaluation results to ensure the effectiveness and sustainability of these activities.
Qualification Certificates
Own Technical Resources
Cooperative Customers
